Microsoft Dynamics CRM 2011

The advent of CRM solutions has revolutionized the way business transactions are carried out with customers. Defining CRM, 

“Customer Relationship Management (CRM) is a business philosophy involving identifying, understanding and better providing for your customers while building a relationship with each customer to improve customer satisfaction and maximize profits. It's about understanding, anticipating and responding to customers' needs.”

To establish a successful customer relationship, businesses need to source the right information about their targeted customers and organize them for analysis and further action. It is also important that this information is updated over the time and made available to employees, which will serve as a key resource to business.

A CRM software tool eases this cumbersome process to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. There are many leading technology companies who provide CRM solutions to various business segments. Let us take a look at each on the most popular ones...

Microsoft Dynamics CRM 2011

Microsoft Dynamics CRM is a Customer Relationship Management software package developed by Microsoft. CRM focuses on Sales, Marketing and Service sectors.

MS Dynamics CRM is a server-client application, which is primarily an IIS based web application. Clients can access CRM by using Internet Explorer 6 or higher version or by thick client plug-in to Microsoft Outlook.

Microsoft released updated version of MS Dynamics CRM in Feb’ 2011 and named it as Microsoft Dynamics CRM 2011, which supports 41 international languages. CRM 2011 is a blend of CRM 3 and CRM 4 versions.

Some of Key Benefits of MS CRM 2011

• Helps to construct multiple sets of charts and grids.
• CRM 2011supports Microsoft SharePoint 2007 and 2010.
• Administrators can grant permissions on each field.
• CRM 2011 helps to create FetchXML reports and standard SQL RS reports.
• CRM 2011 supports for data importing from CSV, TXT, XML, or ZIP file types.
• While sending bulk email with attachments file, only when stored database.
• MS Dynamics CRM 2011 builds custom applications within minutes or days, instead of months.
• CRM 2011 can be accessed via Internet Explorer, Microsoft Outlook, and Mobile Device.
• Improved business insight through real time reports and dashboards.
• Manual tasks reduced by automatic processing.
• Helps to manage all relationships and processes in a single interface.
• Helps to gain more customer satisfaction and to drive more sales.