Tuesday, 15 May 2012

Social CRM & Benefits

Social CRM


Social CRM – Customer Relationship Management goes with Social Media; social CRM helps the organizations with various social media tools like Facebook, Twitter, LinkedIn to increase customer relationship & to promote business information.

CRM is implemented for managing company’s interactions with customers, clients, sales prospects. It organizes and manages the sales activities, marketing, customer services & technical support.  Social CRM helps the organizations to interact with customers, clients and stay connected with them on social media.

Social CRM is a back-end process, which helps to manage the customer relationships with various social media network sites. It helps to gain more online visibility for the company profile pages while also interacting with customers, promoting offers, promoting news, increasing more no. of sales with status updates, apps, offer pages, promoting events, deals and more.

Social CRM integration is available with applications like Microsoft CRM, Saleforce.com CRM, Oracle CRM, Home-grown CRM and more.

Key Benefits of Social CRM includes
  • Maintaining Customer Relationship
  • Building Clients Network
  • Increase in Traffic
  • Increase in Leads
  • Brand Promotion
  • Promoting Offers & News
  • Promoting Events
  • Custom Apps


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