Social
CRM
Social CRM – Customer Relationship Management goes with Social Media;
social CRM helps the organizations with various social media tools like Facebook,
Twitter, LinkedIn to increase customer relationship & to promote business
information.
CRM is implemented for managing company’s interactions with customers,
clients, sales prospects. It organizes and manages the sales activities,
marketing, customer services & technical support. Social CRM helps the organizations to
interact with customers, clients and stay connected with them on social media.
Social CRM is a back-end process, which helps to manage the customer
relationships with various social media network sites. It helps to gain more
online visibility for the company profile pages while also interacting with
customers, promoting offers, promoting news, increasing more no. of sales with
status updates, apps, offer pages, promoting events, deals and more.
Social
CRM integration is available with applications like Microsoft CRM,
Saleforce.com CRM, Oracle CRM, Home-grown CRM and more.
Key Benefits of Social CRM includes
- Maintaining Customer Relationship
- Building Clients Network
- Increase in Traffic
- Increase in Leads
- Brand Promotion
- Promoting Offers & News
- Promoting Events
- Custom Apps
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