Salesforce.com CRM

Salesforce.com CRM

Salesforce.com provides CRM solutions to businesses of various sizes and industries and is delivered as on-premise and -cloud deployment models. One of the key Customer Relationship Management cloud software, it addresses customer interface concerns starting from sales and marketing to customer service, streamlining the enterprise. The solution helps companies gain highest benefits from sales force automation, marketing automation, customer support and analysis. It helps them meet the multifaceted challenges of global customer communication by creating a holistic view of their existing and potential customers.

Salesforce.com's CRM Suite includes:

• Customer Service and Support 
• Marketing Automation
• Customer Analytics 
• Force Automation 
• Document Application 
• Custom Applications

Key benefits of Saleforce.com CRM:

• The primary benefits of Salesforce.com solutions include the ease of deployment and user-friendliness of the solution
• It offers a wide-ranging suite of applications for sales force and marketing automation, partner marketing, call centre management, and customer service and support.
• It also offers sophisticated capabilities such as in-depth business reporting and analytics, flexible and reliable mobile access, and point-and-click customization
• The solution places a strong emphasis on customer satisfaction

The success of CRM lies in proper planning, implementation, reinforcement, and optimization of best practices. Salesforce.com’s CRM offerings were created to provide these services in synchronization with its partners. The company currently holds over 92,000 customers worldwide and derives more than 30% of its revenue from overseas sales. 

Taking a brief glimpse at its performance in recent years, in spite of being a major player in this industry, Salesforce.com faces threat due to heavy competition from business customers who have larger resources and well-established customer relationships with even larger businesses. The escalating customer acquisition cost is an imperative factor that influences the growth of the company. Key players like Oracle, SAP AG, Google etc., in CRM space offer open-source, SaaS, and traditional software solutions. These are some of the major trends and forces observed in this industry that reflect on the diminishing margins of Salesforce.com.

In response, to survive such threats from the market, Salesforce.com CRM has launched products that are designed to improve investment in the company’s services. New offerings are added to its suite, designed to attract more customers, latest of which includes: 

Ø  Government Cloud to accelerate government’s transformation for the social era.

Ø  Salesforce Rypple & Salesforce Site.com, two new products extend the social enterprise to reach every employee and every customer. The next generation of the social enterprise leverages Salesforce.com’s social, mobile and open cloud technologies to develop social profiles of customers, create employee and customer social networks, and connect with public social networks.

Ø  Desk.com, revolutionizing customer service for a social and mobile world by offering a help desk that is social, mobile and simple to use and deploy

Some of the leading providers of Salesforce.com solution in the market include;

Top Saleforce CRM Partners

• Bmcsoftware
• APPIRIO
• Infosys
• Concur
• Accenture
• Blackboard
• Capgemini
• Symantec
• ZSL Inc
• Deloitte
• Kenandy
• CA Technologies
• Bodhtree